AND LET IT FLY
PROFILE
The brands of the adidas Group complement each other in a unique way to help athletes perform better, play better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the adidas Group.
It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.
Our brands complement each other like the skills of an exceptionally gifted decathlete.
Our consumers’ brand love is based on our employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. Shaping the sporting goods industry sustainably is more than a job. It’s our impulse, an attitude that is truly dear to our hearts. It drives us.
We are laser-focused on our mission: we strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle!
HERBERT HAINER, CEO OF THE ADIDAS GROUP
THE ADIDAS GROUP AT A GLANCE
Employing more than 50,700 people in over 160 countries, we produce more than 650 million product units every year and generate sales of € 14.5 billion (all figures relate to 2013). These numbers alone can easily suggest that our Group is quite a complex organisation. True. But we keep things simple, lean and fast. And we will use this approach now to tell you what our company is all about. Ready ... set, go.
ALL IN OR NOTHING
WE EMBRACE A MULTI-BRAND STRATEGY
We think you deserve choice. We believe no one should be reduced to just one of many facets and talents. No matter whether you are an athlete looking for the best equipment, or a fashionista searching for the next trend, or both – we want to engage with you in a long-lasting relationship. Our multi-brand strategy enables us to do just that because it allows us to tackle opportunities from several perspectives, as both a mass and a niche player, always providing distinct and relevant products. In this way, our brands and their sub-brands all keep their unique identity.
Let’s get started with our two main brands: adidas and Reebok.